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About Us
What is Boots & Hugs™?
Boots & Hugs™ is a mission-driven children’s brand founded by U.S. Navy veteran True Hinds-Madega.
Through stories, books, and creative merchandise, we honor the voices of military families — the moms, dads, kids, siblings, and grandparents whose love and resilience make service possible.
Each story in The Homefront Series captures the b
Boots & Hugs™ is a mission-driven children’s brand founded by U.S. Navy veteran True Hinds-Madega.
Through stories, books, and creative merchandise, we honor the voices of military families — the moms, dads, kids, siblings, and grandparents whose love and resilience make service possible.
Each story in The Homefront Series captures the beauty, humor, and heart of family life connected to military service. Whether you’ve served, loved someone who has, or simply believe in the power of storytelling — Boots & Hugs™ invites you to celebrate with us.
Because Every Family’s Story Matters
Every Boots & Hugs™ story and product is created with purpose — to inspire connection, pride, and open conversation among military families.
We tell stories that honor everyday heroes: the parents who serve, the kids who wait, and the love that holds them all together. Our mission is rooted in the belief that storytelling has the power to
Every Boots & Hugs™ story and product is created with purpose — to inspire connection, pride, and open conversation among military families.
We tell stories that honor everyday heroes: the parents who serve, the kids who wait, and the love that holds them all together. Our mission is rooted in the belief that storytelling has the power to heal, connect, and strengthen families across generations.
That’s our promise — to keep creating books and keepsakes that reflect the real faces, voices, and experiences of military families around the world. Through every page and every product, Boots & Hugs™ will continue to build community, spark pride, and remind families that they are seen, valued, and never alone.
Join the Mission
Join the Mission
Whether you’re a military family, a supporter, or someone who believes in the power of storytelling, you’re part of this journey with us.
Explore our stories, partner with us, or share Boots & Hugs™ with someone who could use a reminder that love and service always find their way home.